Steve Jobs was famous for writing on an easel during a 1982 company retreat, “real artists ship”. This mantra would change Apple forever. It solidified two things that would define the company for decades to come.
The events surrounding the retreat forced Jobs to focus his team on product delivery. They had dedicated themselves to creating a perfect machine. The only problem, like many perfectionists, they had no product.
A product is not a product unless it hits the market. Before the day it hits the market, it is just an idea. Jobs recognized this and spurred his team to deliver a product, hence “real artists ship”.
This phrase, Real Artists Ship defined two aspects of Apple that would later …