This post will explain exactly how Tim Ferriss, a best selling author and top ranked blogger, became so famous. It’s a lot simpler than you might think.
For a real-world example of just how awful the Tim Ferriss blog was when he started out, I suggest reading his first blog Cubical Escape Artist. Now, onto our post which was written by myself but with Tim’s help, not his physical help but by example. I copied every paragraph from something on the Tim Ferriss blog or something he has written on the web. I just changed a few words. Please add any questions or tips of your own to the comments.
I could try to explain the Tim Ferriss blog method to you in my own words but why not let Tim describe it himself. I’ll use only paragraphs from the Tim Ferriss Blog and change the words only slightly.
Here is how the Tim Ferriss Blog became the 2,181th ranked website in the United States, according to Alexa, in only 6 years.
Create a Global Phenomenon – Here is Tim’s keynote from the 2,000+ person Le Web in Paris. Topics include:
- How to sell “around the product” for more coverage
- The three necessary types of media exposure
- Real-world tipping points from the launch of The 4-Hour Workweek
- How to increase website conversion 80%
This was the first big splash on the Tim Ferriss blog mania. The video is informative so you should watch it but if you go to the site, you’ll probably miss the biggest lesson of all. “How to create a global phenomenon for less than $10,000!” The headline is the border line unreal.
Tim could have said “My Keynote From Le Web” which is exactly the lame kind of thing I probably would have titled it. The Tim Ferriss blog method is to go big or go home. If you saw his headline anywhere, you’d have to click on it. Why? Because everyone can get $10,000 and everyone would like to create a global phenomenon.
Build a High Traffic Blog Without Killing Yourself – This video of the Tim Ferriss blog method was originally titled “Scalable Blogging Behaviours: How to Grow from 1 to 1,000,000 Readers”. I’ve followed every rule but of course I’m a little behind Tim in blog traffic. He should have titled it “How to Maintain a High Traffic Blog if you’re Able to Pitch your Blog on the Today Show and other Huge Media”.
I don’t mean to discredit Tim by any means. The launch of his original book was huge, mostly because of his own efforts but his publisher did land him on some pretty big platforms. Tim leveraged these by creating a home base and this is the take away. Tim mentioned his blog in his book as a resource to the amazing things he talked about in it.
So we all went to it. We all liked his post “From Geek To Freak: How I Gained 34lbs. of Muscle in 4 Weeks”. He wrote a book about it and sold it to us Tim Ferriss blog readers. In the book, Tim gave us links to incredible information on his blog. So we found ourselves getting into shape and staying up until 4am reading through his blog. When our friends asked us how we lost all that weight, we told them about the book.
The next night, they read the book and clicked on an interesting link to his blog. They, like us, then proceeded to stay up until 4am reading the Tim Ferriss blog. This is the Tim Ferriss blog method, always pointing people to your blog through other means. Don’t just wait on Google.
Don’t just publish a book, get it banned! – The 4 Four Chef is Tim’s book on learning. Yes, I own it and yes, it has links to the Tim Ferriss blog and yes, I’ve clicked them. This wasn’t Tim’s best work. In fact, it was the third worst book out of three attempts. The truth is, any publisher will publish a Tim Ferriss book. His name alone will sell a few hundred thousand copies.
Publishers undoubtedly knew this book wasn’t as good as his others and consequently were willing to spend far less promoting it than Tim wanted. In the typical Tim Ferriss fashion, he created a global phenomenon. He published his book with Amazon and it was instantly banned by all the major book stores! The media caught wind of this and news spread like wild fire.
Amazon and Barnes and Noble were in a fist fight over Tim Ferriss. Again, the Tim Ferriss Blog exploded.
Enter Tim – What do a world record holder, best selling author and Dot Com Millionaire have in common? They’re all guest posters on the Tim Ferriss Blog. The answer could also be that they are multiple personalities of Tim Ferriss. Both would be true. The main thing to remember here is that Tim Ferriss brings on board some of the world’s most creative and engaging people to share their stories with us.
One example on the Tim Ferriss blog is How To Build an App Empire: Can You Build The Next Instagram. This is the post that inspired me to begin making mobile apps. To my knowledge, Tim has never made a mobile app but it is obviously something that his readers would be interested in, so he found someone who started from the ground up and shared their story with us in a How To format.
Tim and I are friends – That’s not a disclaimer, it’s not even accurate. But everyone gets the feeling they’re friends with Tim Ferriss, so you can’t fault me. He’s everywhere! He’s on Flickr, Vimeo, Youtube, you can’t miss him. Many of the items you’ll find are informational by nature but much of what you find is personal.
Tim is like an old friend of yours sending you a video about what he’s packing on his next trip or his new method that he found for decanting wine. The same is true about his Flickr feed. Many of the images you see are more personal images. The benefit of personal videos and images is that it builds a brand around you. Tim is a master at this. Now we’ll review the Tim Ferriss Blog Method. It’s really not as hard as it seems.
- Crazy headline – Grab your reader’s attention.
- Funnel people to your blog – Provide links everywhere.
- Create a stir – Use the media to your advantage and create buzz worthy stories.
- Bring in experts – What you don’t know, find someone who does and share their story.
Let people know the real you – There is nothing more important in blogging than authenticity.
Mastering the Tim Ferriss Blog Method and growing a high traffic blog without killing yourself are attainable goals once you break them down into the few things that really move the needle. Follow these few examples and you’ll be well on your way to becoming the next Tim Ferriss except, with a little more hair.
Please share your favorite Tim Ferriss posts: